Aubrey West

UX & Content Design Director

Seattle, WA LinkedIn

Summary

Design leader with 15+ years of experience building and scaling UX teams that drive measurable impact at scale. Currently directing content design at Meta across integrity, youth safety, and customer support for 4B+ users. Experienced in leading AI-first product transformation, cross-functional collaboration, and building inclusive design cultures.

Experience

Director, Content Design — Meta Mar 2022 — Present

Seattle, WA

  • Leading a large UX team across Meta's highest-risk domains: integrity, youth safety, and customer support for 4B+ users
  • Driving the AI-first transformation of customer support from human agents to AI, meeting and exceeding industry standards
  • Building the UX for AI agents that let businesses scale conversations across Facebook, Instagram, and WhatsApp
  • Managing cross-functional partnerships with product, engineering, design, and research teams
Content Strategy Manager — Meta (Facebook) Mar 2019 — Mar 2022

Menlo Park, CA

  • Led a team of ICs and managers on Facebook's Social Impact and Health teams
  • Ensured 2B+ users could make positive real-world impact — raising money, volunteering, and accessing health and voting information
  • Partnered cross-functionally with product, design, UX research, and engineering
Content Strategist — Facebook May 2017 — Mar 2019

Menlo Park, CA

  • UX content strategy for consumer-facing Facebook products
Director of Content — HigherEducation.com May 2016 — Feb 2017

Seattle, WA

  • Managed 10+ editors and content managers for a portfolio of 20+ websites
  • Defined content strategy and roadmaps based on business KPIs, competitive research, and A/B testing
  • Decreased total content production time by ~20% while increasing quality
Senior Product Marketing Manager & Senior Manager, Editorial — PayScale May 2012 — May 2016

Seattle, WA

  • Launched Alumni Analytics — a new product leveraging survey management and data analytics
  • Increased press mentions by 40% via major press partnerships and link building campaigns
  • Drove 58% YOY increase in unique page views through content strategy and SEO
  • Speaker at SXSW (2016), ACT-W Conference, and multiple universities
Web Content Producer — The Regence Group Nov 2008 — May 2012

Seattle, WA

  • Created customer-facing interactive and transactional web content across award-winning websites
  • Co-developed Regence's first comprehensive content strategy plan
  • Led content for Regence's first mobile web experience

Expertise

Leadership: Team Building & Scaling, Cross-functional Leadership, Executive Communication, Mentoring
UX & Design: Content Strategy, UX Writing, Information Architecture, User Research, Design Systems
AI & Product: AI-first Product Design, Conversational AI UX, Product Marketing, A/B Testing
Domains: Trust & Safety, Youth Safety, Customer Support at Scale, Social Impact, Health

Education

UC Irvine — Bachelor of Arts, Comparative Literature (1999 — 2002)
Cornell University — Marketing Strategy Certification (2014)

Community & Speaking

Codechix Seattle — Chapter Co-Lead (2014 — Present). Supporting women in technology through events and educational courses.

Speaking: SXSW 2016, ACT-W Conference 2015/2016, Harvey Mudd, University of Washington, Seattle Pacific University, and more.